YALE CIC 2016 Header

Yale CIC 2016 Campaign

Leading marketing professionals and academics gather at the annual The Yale Customer Insights Conference to discuss findings in behavioral economics. I created the identity for the 2016 conference with the intention of developing a design which matched the innovative energy of the conference, and complemented the identity of the Yale School of Management at large. This project was completed at HvAD, with art direction by Henk van Assen.

The Yale CIC 2016 Logo
YCIC 2016 Program Cover

24-Page Program for the event

YCIC 2016 Sample Spread
Yale CIC 2016 Ads

Series of web ads