Parsons Festival 2016 Project Header

Parsons Festival 2016

The Parsons Festival is an end of the year exhibit showcasing the work of graduating students from Parsons the New School for Design. The Festival takes place across a number of venues around New York City as part of NYCxDesign Week. I designed the identity system for the 2016 Festival, focusing the identity around the idea of movement—the exhibits moving through the city, and the students, moving on to the next stage of their lives. This project was completed at HvAD, in collaboration with Kelly Bryan, with art direction by Henk van Assen.

The logo design is adaptive, with the lines and text stretching and contracting based on the context in which they are placed

Parsons Festival 2016 Window Vinyl
Parsons Festival 2016 Vinyl
Parsons Festival 2016 Window Vinyl
Parsons Festival 2016 Postcard
Parsons Festival 2016 Bifold